Nudging into pensions

In this project Thomas Post discusses his research on how carefully designed psychological tricks can help make consumers improve their retirement savings. Research on how to develop nudges for the better, in this case to advance the pension system.

In this Thomas analyzed the difference that communication framing can make in activating individuals. The results first show that loss frames can be a powerful nudge, but that they also result in more
negative emotions and evaluations compared to the gain frame. Second, we therefore develop two frames for pension communication, which tap into similar gain and loss mechanisms while
avoiding the use of loss wording. 

Watch the short video in which he explains his analysis ->

Do you want to know more about the results of this project?

Please download and read the full paper below